Edinburgh based social enterprise 'ICE Retail' recognised as having outstanding business model

An Edinburgh based social enterprise, set up to promote and sell the creations of independent designers in Scotland, has been recognised as having an outstanding business model by Firstport, the social enterprise start-up agency. And today (31 July) became part of its ‘Ditto’ bank of business ideas. 

ICE Retail, based in the city’s St James Centre, worked with Firstport and franchising experts to map out the key contributing factors towards its success. The findings were put together into a Ditto manual that budding social entrepreneurs will be able to use to start up a similar business. 

Joe Trodden, Managing Director of ICE Retail said:By sharing our business model, we hope to make it easier for aspiring social entrepreneurs to start their own social enterprises in their local areas. It is important to know which questions to ask before starting a business and to have realistic expectations of what can be achieved and the resources required.  It doesn't make sense for social enterprises to come from a standing start. If we're going to change the world we need to accelerate our progress and learn from one another.  

"ICE is proud to be a social enterprise. All our profits are reinvested in our social aims, supporting our creative culture and helping young people to create a better future for themselves through our partnership employability training programme.”

Karen McGregor, Chief Executive of Firstport said: “We are delighted that ICE Retail has agreed to share the secrets of its business success with other social entrepreneurs. This model will provide others with the chance to start up a thriving business and have a social impact in communities across Scotland.”

ICE Retail was set up in 2012 after Joe Trodden realised how hard it was for creative people to get their products in front of the buying public. The store also runs a retail training programme for unemployed young people, to give them the skills and knowledge to find jobs in the retail sector. 

Ditto is supported by Resilient Scotland and individuals interested in using this or any of the Ditto models can visit the Firstport website for more information - www.firstport.org.uk/ditto

Notes to editors:

For further information please contact Fiona Holmes, Communications Officer, Firstport on 0131 220 0511 or Fiona@firstport.org.uk